AI Insights · Timothy · January 2023
Top 5 Subscription Games in Central America Q4 2022
Explore the performance of the top 5 subscription games on a unified platform in Central America during Q4 2022, based on data from Sensor Tower.
In the fourth quarter of 2022, several subscription games saw notable trends in downloads, revenue, and active users in Central America. This analysis highlights the performance of the top 5 games in this category.
SpongeBob: Get Cooking from Netflix, Inc. showed a varied trend in weekly downloads, starting at 17.8K in late September and peaking at 23.2K in early October. A mid-quarter dip saw downloads reach as low as 5.3K, but the numbers rebounded to 16.7K by the end of December. Active user numbers followed a similar pattern, starting at 14.3K and peaking at 37.9K in the last week of December.
THTH: Love Is a Game NETFLIX also from Netflix, Inc., was released in early December. The game saw a steady increase in downloads, beginning with 7.3K in its first week and reaching 15.6K by mid-December. Active users grew from 6.8K to 25.4K over the same period. The game generated a modest $21 in revenue during the week of December 19.
Nailed It! Baking Bash, another title by Netflix, Inc., experienced fluctuations in weekly downloads. Starting at 4.1K in early October, downloads dropped to 516 in early November but recovered to 4.7K by the end of December. Active users mirrored this trend, with numbers ranging from 904 to 2.3K. Revenue peaks were minimal, with the highest being $8 in late November.
Stranger Things: 1984 saw stable performance in Central America. Weekly downloads remained relatively steady, starting at 2.7K and ending at 2.4K. Active users showed a gradual decline from 17.2K in late September to 12.1K by the end of December. Revenue peaks were modest, with the highest being $52 in late November.
Stranger Things: Puzzle Tales, also from Netflix, Inc., had a notable spike in downloads during its release week in early November, reaching 6.7K. However, downloads decreased over the quarter, ending at 2.1K in the last week of December. The game did not generate any revenue during this period.
These insights are based on data from Sensor Tower. For more detailed analysis, visit Sensor Tower's platform.
